Shopbop & Sephora Present their Color Play 5-in-1 First Fashion Edition Makeup Palette

The stylish new SEPHORA COLLECTION Palette Color Play 5 in 1 limited-edition palette was inspired by Shopbop's just-launched Faces of Fashion editorial look book, and includes five distinct color palettes, each with ten eye shadows, two lip colors, and one blush in color stories that correspond to five iconic figures in fashion. It even comes with a portable mirror compact - simply select which of the five different looks (palettes) you're feeling at the moment & pop it in - making it perfect for busy girls on the go. "Fashion and beauty are inextricably connected, so it seemed fitting to bring them together in an editorial feature. Our customer loves Sephora, so we're thrilled to partner with them on this project," says Shopbop Fashion Director Kate Ciepluch. "Sephora is thrilled to partner with Shopbop on this limited edition palette," agrees Catherine Gore, Director of Merchandising for SEPHORA COLLECTION. "What is an iconic fashion look without the coordinating beauty? By partnering with Shopbop, it allows women to complete Picture 5 these statement fashion looks with the perfect accessory, a high quality, multi-purpose palette from SEPHORA COLLECTION."

The interchangeable color palettes include:

- A Nod to Mod (bright blues, greens, pink, purples)
- Angelic Boudoir (nudes, sands, with a touch of bright blue and fuchsia)
- Black is the New Black (black smoky eyes)
- Boho Bombshell (dark blues, warm taupes, warm golds)
- Classics Never Die (brown smoky eyes)

To celebrate this chic collaboration, Sephora & Shopbop are co-sponsoring a Faces of Fashion sweepstakes ending February 2, 2011 with a chance to win a year's supply of makeup from Sephora and a $2500 shopping spree at Shopbop! The Color Play 5 in 1 palette is now available at Sephora.com, while "Faces of Fashion" can be snagged at Shopbop.com.

To put your new palette through its colorful paces, here are some makeup tips from Sephora PRO Artist, Julie Taing:

A QUICK & COLORFUL SMOKEY EYE Apply the black matte shadow with a small shadow brush.  Complete the fun, edgy look by putting any color of your choice on top.

CREATE DIMENSION Mix shimmer and matte shadows together, applying the shimmer shadows towards the center of the eye and blending with matte shadows in the crease. For a more intense look, line the bottom lash line with a matte shadow.

HAVE FUN WITH COLOR! It's nothing to be scared of! One easy trick is to use a medium shadow brush and apply a natural shade of brown or black all over the top lid, stopping at the crease.  Then, line your bottom lash line with a fun, bold color that accents your eye color.  If you have blue eyes, gold shades look great, while green eyed-beauties should try purple, and brown eyes sparkle with green toned-shadows.

SPRING AHEAD This spring will be all about a fresh, natural look. Try keeping your eye shadows basic with eye-enhancing colors such as soft blues, browns and green with a soft natural pink lip color.  You can also try mixing the palette's peach toned blushes together for a soft and sun-kissed look. For a fun alternative, try a bold lip in your fave vivid lip color (such as raspberry) and pair with a a sparkling eye shadow & a soft, natural cheek color.

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